Chennai Witnesses Gold Buying Frenzy on Akshaya Trithiya, Sales Hit ₹14,000 Crore

Despite high gold prices, which surged three times on Akshaya Trithiya, customers remained undeterred, reportedly purchasing gold worth ₹14,000 crore in Chennai on Friday. The auspicious period for buying gold is expected to continue until Saturday afternoon. Jewellers offered various discounts and incentives, resulting in a surge in sales volume. Traders anticipate continued sales momentum until Saturday afternoon, coinciding with the conclusion of Akshaya Tritiya at 2:50 pm.

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